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Tag: product launch

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PR and the Product Lifecycle: The Main Event – Approval and Product Launches

In the third of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them–from clinical development into launch, and all the way through loss of exclusivity. Here he looks at the “main event”: the brand launch.

11/17/21

  • Public Relations

PR and the Product Lifecycle: Prepping for Product Launch

In the second of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. This time: prepping for launch.

10/07/21

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