Tag: product launch

In the third of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them–from clinical development into launch, and all the way through loss of exclusivity. Here he looks at the “main event”: the brand launch.

In the second of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. This time: prepping for launch.