Tag: digital engagement

We recently approached our Chief Strategy Officer, Liz Kane, to get her perspective on what she sees as some of the biggest lessons to emerge from the pandemic when it comes to how life sciences companies can improve their approach to HCP engagement. Here is what she had to say:

Our colleagues in Asia have just released Ogilvy Health’s newest whitepaper which illustrates the influence of digital healthcare services on patient-centric marketing and how the healthcare industry can leverage empathy, technology and data to deliver better care and engage with patients directly.