In the second of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates how brands can improve pain-points faced as consumers/patients discover a brand, product, or service.

For this episode of the Ogilvy Health Inspiration Cast, we sat down with Kelly Bowman, DVM to hear about how she’s transitioned her veterinarian skills into the healthcare marketing industry. Hear tales of her caring for animals and how those engagements translate into communicating with other animal health professionals.

With SXSW 2020 right around the corner, we sat down with this year’s Ogilvy Health attendees to see what they are most excited to experience and take away from this hotbed of innovation.

Facebook has been working with health advocacy groups to launch their Facebook Preventative Health tool. Here’s everything healthcare marketers need to know from current capabilities to potential opportunities for branded engagements.

February 4th marks World Cancer Day, and for us at Ogilvy Health, the topic of cancer is personal. Read on to learn why at Ogilvy Health #EverydayMatters when it comes to cancer.

In the first of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg level-sets on what friction entails and how today’s consumer expectations make reducing friction a brand imperative.

With 285 million people living with low vision or total blindness, here are seven guidelines for designing a more inclusive online experience for patients with visual impairments.

Today’s conference exhibit hall is a reflection of our daily lives: hectic, overstimulating, and filled with voices competing for our limited time and attention. Here are the keys to cutting through the noise and delivering a stand-out conference presence.

With nearly every platform offering a dark mode option to user interfaces (UI), how we develop digital content will never be the same (or will it). Our UI Jedi Master, Sandeep Jambhekar, shares his feelings on how brands can navigate the dark side.

How many of us have lost our cool while on the phone with customer service? Improving phone-based customer experiences has potential to yield incredible value to marketers and brands. Here’s how the application of analytics-based solutions can improve your brand’s reputation, illuminate consumer insights, and build customer loyalty.