Our experts deliver the most thought-provoking takeaways from the annual VOICE Summit to help integrate voice technology into a best-in-class approach to Experience Design.

Here’s how real-time benefit checks are facilitating critical financial conversations around treatment methods between doctors and patients before the trip to the pharmacy.

With Snapchat announcing Q1 2019 results for reaching more than 190 million active users, marketers from across industries have taken notice. Our experts lend their expert POV on why Snapchat is fertile ground for pharma marketers to reach new and engaged audiences.

The community voting for SXSW 2020 is underway and Ogilvy Health is in the running to take the stage. Learn more about our proposals for SXSW 2020.

Jeanmarie Tenuto shared her POV on the advantages of connecting with empowering women’s professional networks like the HBA and Ogilvy Health’s WLPN and the powerful effect of “Your Tribe.”

Data is the “new language” healthcare marketers must master to strengthen the quality of communication. Elise Michaels explains how data sharing is critical to influencing healthcare outcomes and brand-building decisions.

Today is National Get To Know Your Customers Day.

After attending Cannes Lions, Raghu Desikan explores the top trends at this creative collision including how healthcare brands can compete with mainstream creative work via social responsibility-driven communications.

After attending #CannesLions, Deborah Ciauro explores the elements of today’s new standard of excellence in healthcare marketing, including:
– Innovative use of design
– Turning data into emotional insights
– Unconventional approaches to modern creativity.

Although the technology behind augmented reality and virtual reality solutions for patients/caregivers/physicians have been in the limelight, Dan Chichester walks us through why the experience of learning is the core driver of success for these digital health tools.