In the first of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg level-sets on what friction entails and how today’s consumer expectations make reducing friction a brand imperative.

With 285 million people living with low vision or total blindness, here are seven guidelines for designing a more inclusive online experience for patients with visual impairments.

Today’s conference exhibit hall is a reflection of our daily lives: hectic, overstimulating, and filled with voices competing for our limited time and attention. Here are the keys to cutting through the noise and delivering a stand-out conference presence.

With nearly every platform offering a dark mode option to user interfaces (UI), how we develop digital content will never be the same (or will it). Our UI Jedi Master, Sandeep Jambhekar, shares his feelings on how brands can navigate the dark side.

How many of us have lost our cool while on the phone with customer service? Improving phone-based customer experiences has potential to yield incredible value to marketers and brands. Here’s how the application of analytics-based solutions can improve your brand’s reputation, illuminate consumer insights, and build customer loyalty.

After attending a lecture by world renowned statistician, author, artist, and professor, Edward Tufte, the way we present information will never be the same. Continue reading to see a fresh take on how we visualize data and deliver insights to a full spectrum of audiences.

Our experts deliver the most thought-provoking takeaways from the annual VOICE Summit to help integrate voice technology into a best-in-class approach to Experience Design.

Here’s how real-time benefit checks are facilitating critical financial conversations around treatment methods between doctors and patients before the trip to the pharmacy.

With Snapchat announcing Q1 2019 results for reaching more than 190 million active users, marketers from across industries have taken notice. Our experts lend their expert POV on why Snapchat is fertile ground for pharma marketers to reach new and engaged audiences.

The community voting for SXSW 2020 is underway and Ogilvy Health is in the running to take the stage. Learn more about our proposals for SXSW 2020.