Category: SXSW

One of the most interesting sessions that I experienced at this year’s SXSW highlighted the increasing role our aging population is playing as influencers on social media. While we typically think of Twitter, Instagram, TikTok and other social channels as platforms for much younger generations, there are plenty of seniors engaging with these sites. And with many now retired, they have more time on their hands to share their stories.

I was lucky enough to catch a standout presentation at SXSW in Wesley ter Haar’s “Wake up to Digital’s Second Reawakening.” I started out in the creative industry around the same time as Wesley. Back when Flash reigned supreme. Brands had million-dollar microsites and the only metric for success was being the most creative website and achieving ‘site of the day’ on the various design portals.

Broader inclusion of diverse populations in clinical trials has been a topic of conversation for several years, as there are significant disparities in representation of age, race, socio-economic status and gender in historical clinical trial design.  Now, the COVID pandemic has put an even greater public lens on how clinical trials are run and what populations are represented.

SXSW 2021 delivered a very clear call to action for brands around purpose and taking a stand on human injustices. As health and wellbeing marketers, we need to listen and not just stand by, not just sell products – but truly make the world better. How?

For nearly a decade, Ogilvy Health has sent a delegation of curious creatives, tech-hungry digital gurus, and forward-thinking strategists to South by Southwest® (SXSW®) Conference & Festivals for an annual pilgrimage of innovation and inspiration.

With SXSW 2020 right around the corner, we sat down with this year’s Ogilvy Health attendees to see what they are most excited to experience and take away from this hotbed of innovation.

The community voting for SXSW 2020 is underway and Ogilvy Health is in the running to take the stage. Learn more about our proposals for SXSW 2020.

It takes planning and agility to navigate SXSW, and scooters were the perfect vehicle. Hop on as our attendee, Lisa Fritts, takes us on a quick tour of the evolving definitions of beauty and the power of sound for digital experiences, and their implications for today’s brands as discussed at SXSW 2019.

Whether it was on the dais, seen in a pop-up, or simply a topic of conversation, health care was EVERYWHERE at SXSW.

SXSW was a transformative experience. From the physical manifestations of innovation to the forward-thinking discussions happening around every corner, a SXSW first-timer, Johanna Skilling, weighs in on three must-read takeaways for healthcare marketers.