Category: Social Media

Early last year, around the time most of the world was hunkering down to wait out the COVID-19 pandemic in isolation, an audio-only iPhone app “Clubhouse” was preparing to bring large groups of people together in a new way. And although its boom in popularity coincided with the second wave of the virus, thanks in part to the likes of Drake, Elon […]

After tuning into a pharma brand’s Instagram Live session about migraines featuring a neurologist and a notable celebrity, we explore what went well and opportunities for future social media live-streaming events with health brands.

The 5th edition of The Social Check-up report is now live.

Facebook has been working with health advocacy groups to launch their Facebook Preventative Health tool. Here’s everything healthcare marketers need to know from current capabilities to potential opportunities for branded engagements.

With Snapchat announcing Q1 2019 results for reaching more than 190 million active users, marketers from across industries have taken notice. Our experts lend their expert POV on why Snapchat is fertile ground for pharma marketers to reach new and engaged audiences.

As social media platforms continue to evolve in both functionality and customs, competition among brands to grab the attention of users builds. Christopher Jankoski delivers three tips to ensure your social content stands out among the crowd.