Social Media

Pharma Goes LIVE

After tuning into a pharma brand’s Instagram Live session about migraines featuring a neurologist and a notable celebrity, we explore what went well and opportunities for future social media live-streaming events with health brands.

12/18/20

Social Media

The Social Check-up 2020

The 5th edition of The Social Check-up report is now live.

The Social Check-up 2020 explores trends in the top healthcare and pharmaceutical organizations’ social media presence by looking at five aspects of Social Health; Corporate Identity, Community Management, Content, Tech Optimisation and Paid Social.

04/16/20

Social Media

Facebook Leans into Healthcare Advocacy

Facebook has been working with health advocacy groups to launch their Facebook Preventative Health tool. Here’s everything healthcare marketers need to know from current capabilities to potential opportunities for branded engagements.

02/05/20

Social Media

Influencing Tomorrow Through Snapchat

With Snapchat announcing Q1 2019 results for reaching more than 190 million active users, marketers from across industries have taken notice. Our experts lend their expert POV on why Snapchat is fertile ground for pharma marketers to reach new and engaged audiences.

08/06/19

Social Media

Thinking Outside the Screen

As social media platforms continue to evolve in both functionality and customs, competition among brands to grab the attention of users builds. Christopher Jankoski delivers three tips to ensure your social content stands out among the crowd.

12/04/18