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Category: Research & Intelligence

  • Research & Intelligence

Getting Back to Story-Listening

Our campaigns are most compelling when they are telling a story, when they are empathetic and not just touting the benefits of the product. With all the evolving consumer needs and preferences over the past year, here’s how story-listening will help us understand what it is like to walk in our audiences’ shoes so that we can provide solutions for the new and very real problems they face.

01/15/21

  • Research & Intelligence

So, what can you do with that degree?

After speaking at the 2020 Georgetown Linguistics Career Panel Series, our research and intelligence team explore how linguists can leverage their diverse POV to bring forth new thinking to healthcare marketing and beyond.

12/04/20

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