Category: Health

Looking for 2022’s national awareness months and days for healthcare? This is your holy grail – the most comprehensive calendar available. As experts in healthcare…

Governments at the federal, state and local levels are playing roles that they are neither qualified nor prepared to play. Politicians are entrusted to decipher and disseminate medical intelligence to the communities they represent–but historically silenced groups (female, Black, AAPI, Jewish, LGBTQIA+, etc.) continue to have a general mistrust of the healthcare system. How do we earn back their trust?

How many of us have lost our cool while on the phone with customer service? Improving phone-based customer experiences has potential to yield incredible value to marketers and brands. Here’s how the application of analytics-based solutions can improve your brand’s reputation, illuminate consumer insights, and build customer loyalty.

After attending the 2019 Pharma CX Summit, our UX guru, William Miranda, serves-up the latest insights about delivering seamless customer experiences for patients, payers, and healthcare providers, including empathy-centered design and the impact of voice technology on today’s healthcare ecosystem.

Super Bowl commercials are advertising’s…well Super Bowl. We asked some of our Ogilvy Health experts about what our industry can learn from this year’s top spots during the big game. Check out what they said.

We recently asked some of our agency leaders to share what they’re tracking in 2019. If there’s one theme, it’s the new interface – and tension – between technology and humans: patients, doctors, researchers and marketers alike. Here’s what’s on our collective radar.

Pop-ups are an increasingly popular way to provide a shared, exclusive experience with your brand. Sara Petherbridge explores how pharma brands can infuse these immersive brand experiences to level-up their marketing mix.

November is National Family Caregiver’s Month. Scott Greenstone provides an insightful overview of why health brands must actively engage not only patients, but the caregivers and care teams that are important players along the patient journey.

To find more forward-thinking perspectives from Ogilvy Health, visit: https://archive.ogilvy.health.