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Analytics and Customer Service

How many of us have lost our cool while on the phone with customer service? Improving phone-based customer experiences has potential to yield incredible value to marketers and brands. Here’s how the application of analytics-based solutions can improve your brand’s reputation, illuminate consumer insights, and build customer loyalty.

11/06/19

  • CX

Three Takeaways From the 2019 Pharma CX Summit

After attending the 2019 Pharma CX Summit, our UX guru, William Miranda, serves-up the latest insights about delivering seamless customer experiences for patients, payers, and healthcare providers, including empathy-centered design and the impact of voice technology on today’s healthcare ecosystem.

05/13/19

  • Health

What Healthcare Marketers Can Learn from This Year’s Superbowl Marketing Blitz

Super Bowl commercials are advertising’s…well Super Bowl. We asked some of our Ogilvy Health experts about what our industry can learn from this year’s top spots during the big game. Check out what they said.

02/06/19

  • Health

What’s on our radar for 2019?

We recently asked some of our agency leaders to share what they’re tracking in 2019. If there’s one theme, it’s the new interface – and tension – between technology and humans: patients, doctors, researchers and marketers alike. Here’s what’s on our collective radar.

01/23/19

  • Health

What Pharma Can Learn From Pop-ups

Pop-ups are an increasingly popular way to provide a shared, exclusive experience with your brand. Sara Petherbridge explores how pharma brands can infuse these immersive brand experiences to level-up their marketing mix.

12/12/18

  • Health

Don’t Talk to the Patient

November is National Family Caregiver’s Month. Scott Greenstone provides an insightful overview of why health brands must actively engage not only patients, but the caregivers and care teams that are important players along the patient journey.

11/06/18

  • Health

More Thinking From Ogilvy Health

To find more forward-thinking perspectives from Ogilvy Health, visit: https://archive.ogilvy.health.

11/05/18

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