Category: EHR

Marketers are increasingly looking toward electronic health records (EHR) to start contextually relevant conversations with physicians, but not all EHR messaging opportunities are the same. Learn how EHR conversational marketing is facilitating more personalized engagements.

Nonadherence is a major factor hindering patient outcomes, and the cost of treatments is a common barrier. However, new digital solutions that automate financial assistance at the point of care are providing remarkable results. See how our team is leading the charge of this strategic approach to adherence programs.

Here’s how real-time benefit checks are facilitating critical financial conversations around treatment methods between doctors and patients before the trip to the pharmacy.

Despite being adopted by more than 80% of office-based physicians, the interoperability of electronic health systems is still lacking. Scott Greenstone takes an in-depth look into the EHR industry’s fragmentation and ways marketers are navigating this landscape.