Category: Digital Health

We challenged some of our top strategic thinkers to dream-up the ultimate voice technology that would make a positive impact in the lives of patients and healthcare professionals. Continue reading to see what our Ogilvy Health dreamers said.

A forward-thinking POV on how miniaturized conversational AI devices can advance to support better health in times of crisis and beyond. These devices do not exist in this form—yet, but with the proper innovative thinking and use cases have potential to improve lives.

With 285 million people living with low vision or total blindness, here are seven guidelines for designing a more inclusive online experience for patients with visual impairments.

With nearly every platform offering a dark mode option to user interfaces (UI), how we develop digital content will never be the same (or will it). Our UI Jedi Master, Sandeep Jambhekar, shares his feelings on how brands can navigate the dark side.

Our experts deliver the most thought-provoking takeaways from the annual VOICE Summit to help integrate voice technology into a best-in-class approach to Experience Design.

Data is the “new language” healthcare marketers must master to strengthen the quality of communication. Elise Michaels explains how data sharing is critical to influencing healthcare outcomes and brand-building decisions.

Although the technology behind augmented reality and virtual reality solutions for patients/caregivers/physicians have been in the limelight, Dan Chichester walks us through why the experience of learning is the core driver of success for these digital health tools.

This month, Amazon launched the first HIPAA-compliant Alexa skills aimed at improving care coordination and patient empowerment. Martha Maranzani takes a deeper look into why pharma marketers should embrace a strategic mindset to realize the full potential of voice technology.

HIMSS 201919 was on fire (FHIR)! Here are the must-know takeaways from our attendees for those who couldn’t make this year’s conference.

Apple’s intentions to disrupt the healthcare industry are abundantly clear from the launch of their mobile health technology to a variety of partnerships with the top healthcare players. Brandie Linfante takes a closer look at their evolution, what’s on their horizon, and how marketers can stay ahead of the curve.