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Category: Digital Health

  • Digital Health

How Apple Just Knee-Capped Digital Marketing Plans

First, let’s discuss what is changing, then we’ll get an understanding of how common the impact will be, last let’s broach the obvious question: what can we do about this?

06/22/21

  • Digital Health

Easing the long-term effects of the pandemic with MedTech

The long-term effects of the pandemic will not be limited to the physical impact of the coronavirus. Here’s how digital solutions are aiming to improve the longstanding physical and mental wellbeing of patients and healthcare professionals.

12/10/20

  • Digital Health

The Voice in Our Dreams

We challenged some of our top strategic thinkers to dream-up the ultimate voice technology that would make a positive impact in the lives of patients and healthcare professionals. Continue reading to see what our Ogilvy Health dreamers said.

07/13/20

  • Digital Health

Next-Gen Conversational AI Will Support Our Health in Crisis and Beyond

A forward-thinking POV on how miniaturized conversational AI devices can advance to support better health in times of crisis and beyond. These devices do not exist in this form—yet, but with the proper innovative thinking and use cases have potential to improve lives.

05/18/20

  • Digital Health

Designing for Greater Web Accessibility in Healthcare

With 285 million people living with low vision or total blindness, here are seven guidelines for designing a more inclusive online experience for patients with visual impairments.

12/04/19

  • Digital Health

Give yourself to the dark side

With nearly every platform offering a dark mode option to user interfaces (UI), how we develop digital content will never be the same (or will it). Our UI Jedi Master, Sandeep Jambhekar, shares his feelings on how brands can navigate the dark side.

11/18/19

  • Digital Health

THREE TAKEAWAYS FROM THE 2019 VOICE SUMMIT

Our experts deliver the most thought-provoking takeaways from the annual VOICE Summit to help integrate voice technology into a best-in-class approach to Experience Design.

10/15/19

  • Digital Health

Start With the Data to Improve the Future of Healthcare

Data is the “new language” healthcare marketers must master to strengthen the quality of communication. Elise Michaels explains how data sharing is critical to influencing healthcare outcomes and brand-building decisions.

08/04/19

  • Digital Health

The Learning Reality

Although the technology behind augmented reality and virtual reality solutions for patients/caregivers/physicians have been in the limelight, Dan Chichester walks us through why the experience of learning is the core driver of success for these digital health tools.

06/21/19

  • Digital Health

Alexa’s HIPAA Compliance Opens New Doors for Pharma

This month, Amazon launched the first HIPAA-compliant Alexa skills aimed at improving care coordination and patient empowerment. Martha Maranzani takes a deeper look into why pharma marketers should embrace a strategic mindset to realize the full potential of voice technology.

04/15/19

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