Author: Toby Trygg

In the third of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates pain points that audiences face as they actively engage with your brand and how to create a more seamless experience.

In the second of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates how brands can improve pain-points faced as consumers/patients discover a brand, product, or service.

In the first of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg level-sets on what friction entails and how today’s consumer expectations make reducing friction a brand imperative.