Author: Toby Trygg

In the fourth and final installment of our blog series about improving friction points along the healthcare journey, we deliver seven key considerations for continued customer experience optimizations and how to empower your stakeholders to become brand advocates.

In the third of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates pain points that audiences face as they actively engage with your brand and how to create a more seamless experience.

In the second of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates how brands can improve pain-points faced as consumers/patients discover a brand, product, or service.

In the first of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg level-sets on what friction entails and how today’s consumer expectations make reducing friction a brand imperative.