Author: Scott Greenstone

Here’s how real-time benefit checks are facilitating critical financial conversations around treatment methods between doctors and patients before the trip to the pharmacy.

Despite being adopted by more than 80% of office-based physicians, the interoperability of electronic health systems is still lacking. Scott Greenstone takes an in-depth look into the EHR industry’s fragmentation and ways marketers are navigating this landscape.

November is National Family Caregiver’s Month. Scott Greenstone provides an insightful overview of why health brands must actively engage not only patients, but the caregivers and care teams that are important players along the patient journey.