Author: Lisa Fritts

SXSW 2021 delivered a very clear call to action for brands around purpose and taking a stand on human injustices. As health and wellbeing marketers, we need to listen and not just stand by, not just sell products – but truly make the world better. How?

It takes planning and agility to navigate SXSW, and scooters were the perfect vehicle. Hop on as our attendee, Lisa Fritts, takes us on a quick tour of the evolving definitions of beauty and the power of sound for digital experiences, and their implications for today’s brands as discussed at SXSW 2019.