Author: Cara Levinson

Having recently attended the annual American Society of Clinical Oncology (ASCO) meeting, Cara Levinson shares her takeaways from this year’s virtual event which focused heavily on equity and reducing healthcare disparities.

Our campaigns are most compelling when they are telling a story, when they are empathetic and not just touting the benefits of the product. With all the evolving consumer needs and preferences over the past year, here’s how story-listening will help us understand what it is like to walk in our audiences’ shoes so that we can provide solutions for the new and very real problems they face.