Author: Brandie Linfante

Facebook has been working with health advocacy groups to launch their Facebook Preventative Health tool. Here’s everything healthcare marketers need to know from current capabilities to potential opportunities for branded engagements.

Apple’s intentions to disrupt the healthcare industry are abundantly clear from the launch of their mobile health technology to a variety of partnerships with the top healthcare players. Brandie Linfante takes a closer look at their evolution, what’s on their horizon, and how marketers can stay ahead of the curve.