Our industry moves fast: hear from our experts about the most newsworthy events facing healthcare marketing today.
Early last year, around the time most of the world was hunkering down to wait out the COVID-19 pandemic in isolation, an audio-only iPhone app “Clubhouse” was preparing to bring large groups of people together in a new way. And although its boom in popularity coincided with the second wave of the virus, thanks in part to the likes of Drake, Elon […]
04/06/21
Women’s History Month 2021 We see you. The Women in Science. We see your obstacles and what you had to overcome to help advance the health and well-being of humanity. We see you aren’t always getting the credit for the great work that you do. We see that you are resilient, and you push on […]
03/29/21
One of the most interesting sessions that I experienced at this year’s SXSW highlighted the increasing role our aging population is playing as influencers on social media. While we typically think of Twitter, Instagram, TikTok and other social channels as platforms for much younger generations, there are plenty of seniors engaging with these sites. And with many now retired, they have more time on their hands to share their stories.
03/26/21
I was lucky enough to catch a standout presentation at SXSW in Wesley ter Haar’s “Wake up to Digital’s Second Reawakening.” I started out in the creative industry around the same time as Wesley. Back when Flash reigned supreme. Brands had million-dollar microsites and the only metric for success was being the most creative website and achieving ‘site of the day’ on the various design portals.
03/25/21
Broader inclusion of diverse populations in clinical trials has been a topic of conversation for several years, as there are significant disparities in representation of age, race, socio-economic status and gender in historical clinical trial design. Now, the COVID pandemic has put an even greater public lens on how clinical trials are run and what populations are represented.
03/24/21