Marketers are increasingly looking toward electronic health records (EHR) to start contextually relevant conversations with physicians, but not all EHR messaging opportunities are the same. Learn how EHR conversational marketing is facilitating more personalized engagements.

As marketers, we understand the power of storytelling. That’s why as part of our #everydaymatters initiative raising awareness, educate, and action to support the cancer community, one of our colleagues shares a personal story about how cancer has impacted her life. Read on to better understand the how this disease impacts more than just patients.

In this edition of the Ogilvy Health Inspiration Cast, we got better acquainted with industry-renowned creative leader, Renata Florio. Renata discusses how her writing background and love for design is a catalyst to the creative process and how she will bring this energy to Ogilvy Health as our Chief Creative Officer.

The coronavirus (COVID-19) pandemic has captured national attention longer than any health news story over the last century. Here are five public relations principles to ensure your health brand stays top of mind.

Nonadherence is a major factor hindering patient outcomes, and the cost of treatments is a common barrier. However, new digital solutions that automate financial assistance at the point of care are providing remarkable results. See how our team is leading the charge of this strategic approach to adherence programs.

This summer may be a little different in how we enjoy the outdoors, but one thing that remains is the importance of protecting ourselves from the sun. Check out a few tips as part of our #everydaymatters initiative on how to responsibly have fun in the sun this year.

We challenged some of our top strategic thinkers to dream-up the ultimate voice technology that would make a positive impact in the lives of patients and healthcare professionals. Continue reading to see what our Ogilvy Health dreamers said.

As part of our #everydaymatters initiative extending the mission of World Cancer Day and in observance of June being National Cancer Survivors Month, we wanted to recognize and celebrate cancer survivors who share their gift of life, greater perspective, and meaningful moments together.

In the third of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates pain points that audiences face as they actively engage with your brand and how to create a more seamless experience.

Wearing a mask has proven to be an easy & important way to stem the spread of the coronavirus, yet many New Yorkers still aren’t doing it.