In the third of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them–from clinical development into launch, and all the way through loss of exclusivity. Here he looks at the “main event”: the brand launch.

Governments at the federal, state and local levels are playing roles that they are neither qualified nor prepared to play. Politicians are entrusted to decipher and disseminate medical intelligence to the communities they represent–but historically silenced groups (female, Black, AAPI, Jewish, LGBTQIA+, etc.) continue to have a general mistrust of the healthcare system. How do we earn back their trust?

Life within an agency is unlike that of any other industry and those who build their careers within the field invariably have some interesting stories to tell. Melanie Brunner shares 5 important lessons she’s learned along the way that apply both to leadership and life.

In the second of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. This time: prepping for launch.

In the first of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity.

From SEO to voice apps to AI, Taby Halverson highlights how the practical application of linguistics is constantly expanding and often a driving force of technological innovation in healthcare.

Facebook recently rolled out updated pharma advertising policies. Katie Ferrigno, Associate Director, Social Strategy provided a recap of what these new guidelines are and how they might impact pharma brands.

We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how these services can help grown client brands. Meet Antonis Kocheilas, Global CEO of Ogilvy Advertising.

Peter Modica, with 20+ years of medical writing under his belt, shares his advice for crafting an impactful release.

As companies continue to grow in understanding the importance of diversity, ageism often gets forgotten. Here are a few things individual agencies can do to allow for more diversity and cross generational collaboration.