In the second of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. This time: prepping for launch.

In the first of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity.

From SEO to voice apps to AI, Taby Halverson highlights how the practical application of linguistics is constantly expanding and often a driving force of technological innovation in healthcare.

Facebook recently rolled out updated pharma advertising policies. Katie Ferrigno, Associate Director, Social Strategy provided a recap of what these new guidelines are and how they might impact pharma brands.

We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how these services can help grown client brands. Meet Antonis Kocheilas, Global CEO of Ogilvy Advertising.

Peter Modica, with 20+ years of medical writing under his belt, shares his advice for crafting an impactful release.

As companies continue to grow in understanding the importance of diversity, ageism often gets forgotten. Here are a few things individual agencies can do to allow for more diversity and cross generational collaboration.

We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how these services can help grown client brands. Meet Julianna Richter, Global CEO of Ogilvy PR.

The agency world has shifted since the pandemic hit, especially so when it comes to client engagement. Dive into some key tips to building a strong client relationship during this COVID era with Kevin King, EVP Managing Director at Ogilvy Health.

Alyssa Palermo and Katherine “Moi” Lee discuss majorly popular app TikTok and how pharma brands can benefit from using this platform.