Alyssa Palermo and Katherine “Moi” Lee discuss majorly popular app TikTok and how pharma brands can benefit from using this platform.

Maya Coe and Reilly Dugery have been friends since their days at Emory University. After they both applied for a position at Ogilvy Health, they found out they were competing for the same exact position. Find out what happened next…

Bonnie Greenberg explores the benefits of archetypes in brand storytelling.

We sat down with the head of the other Ogilvy Growth & Innovation to better understand what the group does and how their services can help Ogilvy Health clients. Meet Carla Hendra.

Having attended ASCO’s 2021 Annual Meeting, Lisa Green reflects on the ideas of “right-sizing” therapy and artificial intelligence to help with clinical trial selection for oncology patients.

First, let’s discuss what is changing, then we’ll get an understanding of how common the impact will be, last let’s broach the obvious question: what can we do about this?

Having recently attended the annual American Society of Clinical Oncology (ASCO) meeting, Cara Levinson shares her takeaways from this year’s virtual event which focused heavily on equity and reducing healthcare disparities.

When congresses were live, the audience got more out of a symposium than just what was on the slides. There was networking over the dinner buffet, the glass of wine, and the opportunity for face-to-face interaction and engagement with key opinion leaders (KOLs) about their thoughts and their practices. Now that congress attendees are pouring their own wine while watching from afar: how do we inject that same feeling of interaction and engagement into a virtual symposium?

Let’s be honest: pharma has been a slow industry to evolve. Agile digital marketing work in this space has been slowed down by processes and approvals. Read more from Corina Kellam.

Ogilvy comprises five key business practices–Growth & Innovation, Advertising, PR, Experience and Health–all best-in-class offerings that work seamlessly together to help support and grow client brands. We sat down with the head of the other Ogilvy practices to better understand what their groups do and how these services can help Ogilvy Health clients. Meet Steve […]